The Woman Spearheading Change In New Jersey's Cannabis Industry

Zinger Key Points
  • Suzan Nickelson, first black woman to own a NJ cannabis dispensary, sets a precedent for diversity & leadership.
  • Holistic Solutions prioritizes education, community support, & innovation.
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Suzan Nickelson marks a historic milestone in New Jersey as the first black woman to own and operate a cannabis dispensary.

Holistic Solutions, established under her leadership in Waterford, NJ, is the culmination of her successful bid in the state’s 2019 medicinal dispensary licensing process. Her achievement not only challenges the norms within the state's cannabis business community but also sets a precedent for diversity and leadership.

Holistic Solutions: A Beacon of Customer-Centric Innovation

Holistic Solutions operates out of a 4,000-square-foot facility equipped with advanced retail capabilities. The dispensary includes 11 transaction stations and a dedicated consultation room, ensuring personalized service. A drive-thru feature represents a commitment to accessibility and convenience, setting a high standard for patient care in the state.

Rooted in Tradition and Ethical Practice

Nickelson's business philosophy is influenced by a familial heritage that treasures cannabis for its therapeutic qualities. She states, “The women who raised me taught the importance of cannabis as a healing plant.” This ethos is woven through her business practices, focusing on patient welfare and education.

Advancing Education and Supporting Community

Education and community support are pillars of Holistic Solutions. The dispensary emphasizes a diverse product lineup, including items from women and BIPOC-owned brands, promoting an inclusive market space. These efforts are augmented by a partnership with Eastbound Collective to nurture community-oriented business growth.

Contributions to Industry Dialogues

Nickelson is set to contribute her substantial knowledge at the Benzinga Cannabis Market Spotlight in New Brunswick, NJ. Drawing from her direct experiences, her discourse will explore operational challenges, societal impacts, and the crucial role of inclusivity in the cannabis industry.

Scheduled for June 17, 2024, at the New Brunswick Performing Arts Center, the Benzinga Cannabis Market Spotlight aims to cultivate robust networking opportunities and stimulate discussions on New Jersey’s cannabis industry. Nickelson’s involvement is anticipated to enrich the dialogues, providing real-world perspectives to stakeholders aiming to decipher the complexities of the cannabis market.


Cannabis rescheduling seems to be right around the corner. Want to understand what this means for the future of the industry? Hear directly for top executives, investors, and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.

Now Read: Cannabist’s Strategic Expansion Into The Garden State On Heels Of Revelry Herb Partnership

Image: Shutterstock

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Posted In: CannabisEventsTop StoriesCannaSpotlightExpert IdeasHolistic SolutionsNew JerseyStories That MatterSuzan Nickelsonwhy it's moving​​​​​​​ woman in cannabis
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The Top Cannabis Event In New Jersey

Join the Benzinga Cannabis Market Spotlight in New Jersey on June 17th! Grow your business, raise money and capitalize on the booming NJ recreational market. Don’t miss this must-attend event in New Brunswick. Secure your tickets now. Very few spots are left. Use the code "JAVIER20" for 20% off!


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