Seth Rogen's Houseplant Partners With OCB For Exclusive Eco-Friendly Rolling Paper Line

Houseplant, co-founded by Seth Rogen, Evan Goldberg and Michael Mohr is teaming up with OCB, a French rolling paper with more than 100 years of history, to launch an exclusive line of rolling papers and cones: Houseplant by OCB.

This partnership seeks to redefine the standards of quality in the rolling paper market, targeting both U.S. and Canadian consumers.

A Union Of Craftsmanship And Innovation

Houseplant by OCB line, launching online on February 16th and in retail stores in spring 2024, promises to enhance the smoking experience with sustainable, meticulously crafted products. The range includes bamboo, brown rice and classic varieties, each designed to highlight the purity and flavor of cannabis. Houseplant’s product development, combining the founders’ wish list with top market picks, meets OCB’s expertise in crafting the finest papers, known for their exceptional quality for over a century.

Elevating Consumer Experience And Fostering Consumer Knowledge

Both Houseplant and OCB recognized a void in the rolling paper market, particularly in consumer education and taste experience. Michael Mohr, CEO of Houseplant, emphasized the alignment between OCB’s superior products and Houseplant’s smoking category authority. 

The goal of this partnership extends beyond offering premium-quality papers. It also seeks to inform consumers about the significance of selecting proper materials to ensure a pure and authentic smoking experience.

A Symbiosis Of Ethical Production And Artisan Quality

Reflecting a commitment to sustainability and quality, each variety of Houseplant by OCB papers are crafted from responsibly sourced materials like bamboo, organic hemp, real rice and FSC-certified wood fibers. These materials ensure a slow, even burn and a clean taste. Don Levin, the leader behind OCB and Republic Brands, described the launch as a partnership of craftsmanship and commitment to quality.

As Seth Rogen stated, witnessing the production of these high-quality papers in France was a dream come true, symbolizing the shared values and dedication to quality. As the rolling paper market continues to expand, Houseplant by OCB is positioned to be a leading choice for consumers.