Rolling Stone Live And HARA Brands Team Up For High-Flying Super Bowl Cannabis Lounge

HARA Brands, a diversified cannabis lifestyle and accessories brand, announced its participation in Rolling Stone Live, an iconic experiential event to initiate this Sunday's  Super Bowl weekend in Arizona.

“We are extremely proud to represent the cannabis community at such a high-profile event during one of the biggest weekends in sports and entertainment,” said Bryan Gerber, co-founder and CEO of HARA Brands. "It’s a testament to how far this industry has come, and we couldn’t be more excited to be part of this exclusive experience alongside some of the most successful brands and talented individuals.”

An Exclusive Experiential Cannabis Lounge

At the event, HARA will operate a cannabis lounge in partnership with Jardín Premium Cannabis Dispensary (the most award-winning dispensary in Las Vegas) hosting "an exclusive experiential cannabis lounge where guests can sample an assortment of curated products, including Smokefiends’ Blitz the Football and Blaze the Cactus, eco-friendly smoke filters, Hemper’s Quick Hitters in a variety of flavors, and a collection of best-selling, novelty glass bongs," per a press release.

Additionally, HARA recently announced the launch of a line of eco-friendly personal air filter products (Smokefiends), which will be sampled at the Rolling Stone Live event.

“As consumers ourselves, we understand that smoke isn’t for everyone – whether it’s due to your living situation, a public space preference, or an aversion to the smell,” said Angelberto Ferrer, CMO of HARA Brands. “Smokefiends solves that problem, keeping smoke clouds and odors to yourself, all while having fun with the brand’s characters in the process. It’s another example of our focus on the wants and needs of the cannabis community who we are proud to represent.”

The immersive Super Bowl Weekend event, hosted by Rolling Stone magazine and leading sports-marketing agency Talent Resources Sports (TRS) in partnership with ticket marketplace Vivid Seats, will take place on February 10th at 9 pm at The Clayton House in the heart of downtown Scottsdale.

The experience, which also includes activations from Vivid Seats, an exclusive collaborative merch capsule from Aviator Nation, facilitating fundraising for the American Cancer Society, will host celebrities, athletes, VIPs, and influencers, and feature Travis Scott as its headliner, with performances by Robin Thicke, DJ & MC Irie, and DJ Whoo Kid.

The Benzinga Cannabis Capital Conference Is Back!

The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference returns to Miami for its 16th edition. This is the place where DEALS GET DONE, where money is raised, M&A start, and companies meet investors and key partners. Join us at the Fontainebleau Miami Beach Hotel in Florida on April 11-12. Don’t miss out. Secure your tickets now as prices will go up soon.

Image Credits: meeboonstudio and John D Sirlin by Shutterstock Edited By Benzinga