Resonate Blends, Inc. KOAN announced that Koan Cordials will be the first brand featured in a new Nabis Marketplace Program initiative which aims to highlight the stories of boutique and equity-owned brand partners within their portfolio.
Kicking off January 11th, 2023, the Nabis Marketplace is rolling out its “New year, new age weed” program which will spotlight products in various wellness and trending “new age” product categories.
Koan Cordials was selected to be featured as the “Boutique brand spotlight” for Nabis Marketplace’s Dry January product category. Koan Cordials can either be ingested as a shot or mixed with any non-alcoholic beverage - hot, cold, sweet, or savory. They come in seven experience options: Calm, Create, Delight, Love, Play, Wonder, and Sleep.
“Nabis has initiated this program to help boutique businesses amplify their unique brand stories,” stated Jen Seo, Nabis director of marketing and partnerships. “This leads to more curated user experiences for retailers and helps democratize the cannabis space through digital shelf space. We believe this program greatly benefits our brand and retail partners.”
Geoff Selzer, CEO of Resonate Blends, stated, “We are thrilled that Nabis chose Koan Cordials as their initial brand to feature at the launch of this exciting boutique and equity-owned brand highlights program. We have been seeing guests enjoying Koan Cordial cocktails in the new cannabis consumption lounges springing up across California. Our new Multi-serve bottles are an increasingly popular way to serve Koan Cordial cocktails for home entertainment as well. This initiative by Nabis is a great way to help dispensaries to clearly understand the Koan Cordial’s full value proposition.”
Get your daily dose of cannabis news on Benzinga Cannabis. Don’t miss out on any important developments in the industry.
Photo by Tim Foster on Unsplash
Related News
Resonate Blends To Acquire California-Based Cannabis Edibles Brand Kaneh
Resonate Blends Partners With Nabis For Distribution Of Its Koan Cordial Line Of Cannabis Products
Resonate Blends Expands Koan Cordial Retail Strategy & Footprint In California
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
The Benzinga Cannabis Capital Conference is coming to Florida
The Benzinga Cannabis Capital Conference is returning to Florida, in a new venue in Hollywood, on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars – this conference is the go-to event of the year for the cannabis world.
Get your tickets now on bzcannabis.com – Prices will increase very soon!