Curaleaf Holdings, Inc. (OTCQX:CURLF) (CSE:CURA) announced a cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.
"Analogous to the wine sommelier, beer cicerone or cigar catador, the ganjier is a trained and certified master of cannabis products, cannabis assessment, and cannabis service," stated Derek Gilman, managing director of Ganjier. "By training people like Grassroots' team members and partners to understand cannabis products more deeply, they become true leaders and advocates for quality within the modern cannabis industry."
A select few Grassroots members will also get the opportunity to experience the complete certified Ganjier journey, starting with the online curriculum, alongside the rest of their participating team members, and then transitioning to expert-led, in-person instruction during the Grassroots exclusive training session conducted at the expansive 243-acre Ganjier wilderness campus in Humboldt, California.
Curaleaf's Grassroots products are now available in seven states including California, Illinois, Massachusetts, Maryland, Nevada, North Dakota and Pennsylvania.
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