TILT Holdings Inc. TILT TLLTF will launch a cannabis product brand with its partner the Shinnecock Indian Nation to introduce Little Beach Harvest’s ancestral plant medicine to Massachusetts.
Joining the TILT brand partner portfolio is in addition to the Shinnecock Nation’s main collaborative effort with TILT: developing cannabis operations known by the same name, Little Beach Harvest, on sovereign Shinnecock Nation land in Southampton, NY.
“Little Beach Harvest naturally fits in TILT’s brand partner portfolio, especially given the Shinnecock Nation’s ancestral medicinal cannabis connection,” stated TILT’s senior vice president of marketing and communications, Amy Larson. “We have a purpose-driven opportunity to bring Indigenous cannabis onto the same stage as Highsman, Her Highness and Old Pal while also creating a positive impact for a community historically excluded from and by the cannabis market,” “Introducing the Little Beach Harvest brand beyond New York to other northeast states increases awareness of the part Indigenous communities are playing in the cannabis industry.”
The established partnership between TILT and the Shinnecock Nation is an integral component for the product line’s development with members of the tribal nation joining TILT’s award-winning cultivation team in overseeing strain selection and product direction. From seed-to-sale, both the Little Beach Harvest dispensary and branded product line draw on the Shinnecock Nation’s centuries-long knowledge of plant medicines and natural healing modalities.
The initial market release will be focused on flower with additional categories expected to launch throughout 2023. All products will feature a variation of Little Beach Harvest’s newly established brand look, which includes visual cues and colors inherently connected with the Shinnecock Nation.
“Expanding The Tribe’s Knowledge Base”
Little Beach Harvest will be staffed largely by Shinnecock Nation tribal members. In support of this important endeavor, TILT announced this month that its sponsoring educational opportunities to train the prospective workforce. A select group will receive scholarships to Green Flower’s cannabis certificate program via TILT’s existing relationship through its Commonwealth Alternative Care, Inc. business. Participants will take online courses associated with cultivation and business operations, such as compliance, retail, work safety and grow best practices.
"Learning industry best practices is an asset that supports Little Beach Harvest at its foundation, while also providing a key asset for the Shinnecock Nation tribal members, so I’m excited about the launch of this educational program,” stated Chenae Bullock, Shinnecock Tribal citizen and managing director of Little Beach Harvest. “With November being Native American Heritage Month, we’ve focused on how to move forward in this nascent industry. The combination of learning opportunities to expand the tribe’s knowledge base and launching the Little Beach Harvest brand in Massachusetts moves us forward into the next chapter of awareness and expansion.”
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