Charlotte's Web Holdings, Inc. CWEB CWBHF announced a new distribution agreement with Stark Foods International, a distributor of European specialty food and beauty products to grocery and retail.
Stark Foods distributes some of the world's top food brands with coast-to-coast U.S. coverage. Using a direct delivery model in the New York Tri-State area and a nationwide direct to retailer or sub-distributor, Stark Foods supplies some of America's largest drug, club, grocery and mass retailers. Additionally, it distributes to specialty independent retail and specialty channels which are not generally served by mainstream distributors. In total, Stark Foods reaches nearly 15,000 doors through its multi-broker network.
"Stark is a well-respected distribution partner with particular strength in curated European products, where Charlotte's Web has the opportunity to significantly increase its awareness to new groups of consumers ," stated Jacques Tortoroli, chief executive officer of Charlotte's Web. "Initial distribution will focus on making further in-roads to the high value New York Tri-State area through Stark's top independent retailers."
Stark Group's chief operating officer, Vasilike Miksa, commented, "We saw an opportunity to introduce our customers to trusted wellness products that align with their purchasing habits but not broadly available in some of our channels. Our decision to add CBD to our offerings, and specifically Charlotte's Web, is due to the best-in-class reputation that Charlotte's Web has earned as the CBD pioneer and market leader. Charlotte's Web, known for quality and brand strength, will provide our customers and end consumers with natural wellness solutions to help them better their everyday lives."
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