Cannabis cultivator and manufacturer Flora Growth Corp. FLGC announced Thursday that its Flora Beauty division has signed an agreement with GlossWire to feature its two skincare brands, MIND Naturals, and Awe (Ô), on GlossWire's digital beauty marketplace, beginning on November 10.
Luis Merchan, Flora's president and CEO, said teaming up with GlossWire increases market awareness for MIND Naturals and Awe (Ô) and allows the company to differentiate its brands by tailoring products and offerings to customers' needs.
"We are very excited to see an innovative technology platform like GlossWire seek our brands for their marketplace," Merchan continued. "This unique intersection of tech and beauty allows for discovery, storytelling, and a deeper understanding of the customer."
Kimberly Carney, GlossWire's founder and CEO, added that "both MIND Naturals and Awe (Ô) fit the criteria of what we look for when bringing on both emerging and established beauty brands."
As an innovative global marketplace, GlossWire features a highly curated mix of emerging and established brands that impact the beauty and grooming spaces.
"The fact that both are under the Flora umbrella allows us to have a larger conversation about how we can support them from a trend and technology perspective, which is what the GlossWire marketplace excels at providing for both brands and the consumer," Carney said.
More news from Flora Growth:
- Flora Growth Launches New Cannabis Wellness Brand Munzhi
- Flora Growth Corp.'s Expanding into Global Markets
- Flora Growth Launching Global Clinical Trials: How Does Cannabis Affect Fibromyalgia And Chronic Pain?
FLGC Price Action
Flora Growth's shares traded 0.27% higher at $4.11 per share at the time of writing Thursday morning.
Photo: Courtesy of Esteban Lopez on Unsplash
© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Missed the first wave of cannabis investments? Don’t make that mistake again.
Experts believe cannabis stocks have found their floor and are now poised for unprecedented growth.
Join Benzinga PotProfits. Our in-house canna stock expert, Michael Berger, is on a mission to uncover the most promising cannabis stocks poised for growth, even in a dull market. He leaves no bud unturned to bring you the juiciest potential double-digit opportunities!
Just this year, the PotProfits portfolio has seen smoking-hot gains like:
- 47.10% with $GTBIF
- 40.23% with $TCNNF
- 21.50% with $VFF
But here's the kicker: Michael is about to release his next potential winners, and he's chomping at the bit to share these ticker symbols with you ASAP.
Don't miss out on the green rush!