President Of Halo Labs On Cannabis Market Trends And Advice For Young Female Entrepreneurs

President Of Halo Labs On Cannabis Market Trends And Advice For Young Female Entrepreneurs

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Halo Labs Inc AGEEF is a multi-state operator that develops and manufactures cannabis oils and concentrates. In addition to being an MSO, the company is also a multi-country operator given its recent acquisitions of Bophelo Bioscience and the U.K.’s Canmart. 

President of Halo Labs Katie Field spoke on some of the positive developments happening in the U.K. Among those developments is an expansion of access to cannabis for medical patients and a policy project to do patient enrollments.

“That’s where our focus is, is with that patient growth and with limited manufacturing in the country,” said Field. “When you familiarize yourself with the market research that’s out there, the U.K. is just a very promising market.”

Market Trends

Since the start of COVID, many executives in the space have noted shifts in both the market and consumer buying trends. 

“We’ve actually seen a shift towards edibles. We’ve seen that play out in both Oregon and California and we’ve also seen sort of a return to flower in general,” said Field. “That’s been an interesting trend to observe and one we’ve tried to stay at the forefront of.”

Another notable trend, similar to the alcohol industry, is that consumers are going towards more cost-affordable products. Field outlined Halo’s multi-state offering to meet this consumer trend.

“In Oregon, that’s always been our bread and butter. We’ve always tried to provide quality products at an affordable price,” she said.

Hush is Halo Labs brand specializing in pre-rolls, concentrates, and edibles at competitive prices. Originating in Oregon and now available in California, the brand recently released a 10-piece unit of cannabis-infused Hush gummies to dispensaries in California.

“One thing, particularly in the California market that differentiates us from others ... is not going away from quality to achieve a low price, but rather marrying the two to provide affordable good products,” said Field. “We will continue to do this with our Hush line, but definitely we are also evaluating high-end products with brand equity, in view of the California consumer.”

Woman In Cannabis

As a female executive in the cannabis space, Field was asked about what advice she had for other women aspiring to be in a leadership role.

Field quoted a commencement speech given by Steve Jobs at her college graduation ceremony. Jobs famously said that “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something ‒ your gut, life, karma, or whatever.”

Field elaborated on Jobs’ point saying, “A lot of us take traditional and nontraditional paths to get to where we are but if we follow our interests and our passions, looking back, everything makes sense.”

She went on to say, “I really abide by the lean in philosophy too, but selectively leaning in. You can prioritize depending on, ‘it’s time for me to focus on my family,’ or ‘it’s time for me to focus on my work,’ and over time you just get to where you need to be and it all starts with knowing what your passions are and following your heart.”

Photo by Jose Luis Sanchez Pereyra on Unsplash

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.

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