Alchemy Podcast: Benzinga's Javier Hasse Discusses The Evolution Of Cannabis Media And Business With Jeff Ragovin
Javier Hasse, managing director of Benzinga Cannabis and CEO of El Planteo, discusses his career as an award-winning cannabis reporter, the evolution of cannabis media outlets, news and PR, and his predictions for the future of cannabis production and consumption globally.
The Alchemy podcast features founders and executives from established cannabis brands. Past guests include Cresco Labs (OTC:CRLBF), Columbia Care (OTC:CCHWF), Jushi Medical, Moxie, Grassroots and Jane Technologies. Some topics that Alchemy has already covered include the role of technology and data analytics in cannabis advertising, cannabis branding, CPG and traditional legacy brands entering the space, the US legalization movement, and compliance strategies for emerging businesses.
In the latest episode, Jeff was joined by Jim Belushi.
In addition, recent episodes have touched on the uptick in consumer demand for cannabis products related to the COVID-19 pandemic, and cannabis becoming an ‘essential’ business and critical to people’s well-being during the health crisis.
"We’ve reached a pivotal point in the maturation of cannabis, and as the industry continue to grow, players in the space need a venue to come together and discuss critical issues pertaining to marketing and creativity, among other timely topics,” said Jeff Ragovin, Chief Commercial Officer, Fyllo. "As Fyllo continues to build a next-gen platform supporting the industry’s growth, the Alchemy podcast will become a premier destination for all things cannabis content, and essential listening not just for industry professionals, but also for consumers who are interested in learning more about emerging brands and their business models.”
The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.
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