Elon Musk Wants Tesla To Be 'Most Valuable Company' In The World, But Top Investor Doubts EV Giant's Rise Without Apple-Style Marketing Strategy

Future Fund's noted investor, Gary Black, has raised questions over Tesla Inc.'s TSLA marketing strategy as Elon Musk says his brand can be the “most valuable company” in the world.

What Happened: The investor called into question Musk’s and the EV giant's approach in a post on social media platform X on Tuesday.

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Black quoted Musk at the Q1 Earnings call in the post, sharing how the billionaire believed that Tesla could be the most "valuable company in the world," provided that it had the right execution.

"How does TSLA become the most valuable company in the world without great marketing skills?" Black questioned the company's marketing tactics, which largely rely on Musk's presence in pop culture and media.

He then went on to use Apple Inc. AAPL as an example. "$AAPL built the most valuable consumer product in the world with iPhone with a good technology and great marketing skills," Black said.

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Why It Matters: The investor had previously raised questions on Tesla's valuation following the Q1 earnings call. He had argued that Robotaxi's anticipated launch in June couldn't warrant billions of dollars in valuation for Musk's EV giant before drawing parallels with Alphabet Inc.'s GOOGL GOOG Waymo.

"GOOGL trades at 17.5x 2025 Non-GAAP EPS, while TSLA trades at 114x 2025 Non-GAAP EPS. TSLA’s robotaxi test with 10-20 cars employing remote drivers to some extent to ensure no mishaps does not YET warrant $ billions of robotaxi valuation potential," the investor said in his post on social media.

It's worth noting that Tesla recently pivoted its marketing strategy for the Cybertruck to position the vehicle as a working man's truck amid declining sales in the U.S. as well as instances of targeted vandalism at Tesla properties.

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