Market Overview

The 2015 Oscar Swag Bag Is Worth $168,000 But Comes With A Catch


The 87th Academy Awards is this Sunday, and some of Hollywood's biggest stars are expected to attend. Millions of Americans will tune in to see who will receive a golden statuette this year for best actor, best picture and more. But don't worry: Even if your favorite nominee doesn't walk away with a coveted Oscar, they won't go home empty-handed. Every Oscar nominee has the opportunity to walk away with a gift bag that's worth a record-breaking $168,000.

Last year's Oscar "swag" bag was worth more than $80,000, and this year's bag contains $167,586.76 worth of goodies. There are 21 gift bags that will be given out to the show's host (enjoy, Neil Patrick Harris!) and losing nominees in the following five categories: best director, best actor, best actress, best supporting actor and best supporting actress.

So, what's in the Oscar nominee swag bag? Let's take a look at a few of the highlights.

See what was in last year's Oscar gift bag here >>>

The 2015 Oscar Nominee Swag Bag

Antiperspirant: $5.49

Each swag bag holder will receive a bottle of Dove Dry Spray antiperspirant and Dove Men+Care antiperspirant.

Lip gloss: $36

The swag bag will contain a bottle of Flickable's vegan-friendly lip gloss.

Lollipops: $68

This six-pack of herbal tea-based lollipops from Dosha Pops incorporates 24 karat edible gold leaf.

Travel pillow: $69

The Oscar nominees and host can rest easy on the trip back home with an innovative travel pillow from NapAnywhere.

Ambrosia Apples: $75

This new variety of apple is known for its low acid content and sweet flavor.

Condiments: $280

Rouge Maple is providing an assortment of organic maple syrup, salad dressings, jellies and mustard, as well as an apron to keep all that sticky stuff off those gowns and tuxedos.

Accessories: $300

Female nominees will receive a trio of bracelets from Jan Lewis Designs, and the men will receive silk ties.

Personal Training: $900

Celebrity trainer Alexis Seletzky is offering up 10 sessions of personal training.

Skincare: $1,200

Gift bag recipients can stay forever young with a host of products from Wellness 360, including a hair stimulant and skin serum.

Liposuction Wearable: $4,068

The stars can avoid going under the knife with a non-invasive liposuction wearable device from Ventura Lipo-Light.

Home spa system: $5,060

Steamist is providing a home spa system that delivers the ultimate steam bathing experience.

Italian luxury hotel package: $11,500

The Nominees and host can enjoy a three-night stay at the Grand Hotel Excelsior Vittoria, the Villa Armena in Tuscany and the Grand Hotel Tremezzo in Lake Como. Maybe George Clooney will have them over for cocktails.

Glamping: $12,500

This luxury camping trip from TerraVelo Tours includes surfing, hot air balloon rides and horseback riding.

Lifestyle makeover: $14,239

Reset Yourself is offering the recipients supplements, hair mineral analysis, a kitchen/pantry detox, expert meditation consultation and more to help them maintain a healthy lifestyle.

Luxury rail trip: $14,594

The Oscar swag bag recipients can enjoy a luxury rail trip through the Canadian Rockies from Rocky Mountaineer.

Horoscope reading: $20,000

The founder of Enigma Life, Olessia Kantor, will fly out to meet each Oscar nominee and host to deliver their 2015 horoscopes. Kantor will also teach mind control techniques and conduct dream analysis.

The Catch

The Academy itself doesn't actually endorse the distribution of these swag bags. After getting in some hot water with the IRS, they actually voted to end the practice in 2006. Variety reports nominees who accept swag bags are required to pay taxes on them, which makes these gifts a whole lot less appealing.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: Topics General


Related Articles

View Comments and Join the Discussion!