Meta Platforms Inc.’s META latest innovation, Threads, has seen a meteoric rise in popularity, amassing a user base of 100 million within the first five days of its launch, an unprecedented feat.
Meanwhile, Twitter appears to be bearing the brunt of this shift in digital loyalties, experiencing a significant decrease in traffic as reported by several outlets.
Twitter’s Traffic Drops
As per data from SimilarWeb, in the initial two days following Threads’ full availability, Twitter’s website traffic dropped by 5% compared to the same period in the previous week. More concerning for the social media giant, this figure represents an 11% year-over-year decline. Clearly, the launch of Threads is having a significant impact on Twitter’s user engagement and overall web traffic.
Elon Musk’s efforts to monetize Twitter, including charging users for identity verification and limiting tweet visibility, have created opportunities for competitors. Recent technical issues and content moderation concerns under Musk’s leadership have led to a retreat by advertisers on Twitter.
Threads’ Rapid Ascent
On the flip side, Meta’s Threads has experienced explosive growth. As the digital community flocks to this new platform, Threads is not just leaving competitors like Twitter in its wake but is reshaping the social media landscape.
In summary, as Meta’s Threads is setting records with its rapid user growth, Twitter is grappling with a notable drop in web traffic. This dynamic shift could indicate a change in user preference and a new era in the world of social media platforms.
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo: Shutterstock
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