What Happened: Meta's newly-launched Threads app now has over 100 million users, according to a tracker. The text-only app, launched as a rival to Twitter, also beat ChatGPT's record to become the fastest app to cross the 1 million users mark.

See Also: Think Twice Before Deleting Your Threads Account: It Will Nuke Your Instagram Account Too

On the first day of Threads' launch, Meta co-founder Mark Zuckerberg announced the milestones of 2 million, 5 million, and 10 million users. It took Threads two hours, four hours, and seven hours, respectively, to cross these milestones.

Sustaining Momentum Key: While Threads has garnered a lot of attention since its launch – some of it is likely due to Elon Musk's shenanigans with Twitter.

Meta made the most of this, pushing up the launch of Threads by a day – it was initially scheduled to launch on July 6th at 10 a.m. ET, but it was instead launched on July 5th at 7 p.m. ET.

While Threads has become the fastest app to 100 million users – its five-day record will likely remain unbeaten for a long time – the challenge will now be to sustain this momentum and keep users engaged on the platform.

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Image Credits – Meta