Caught In Netflix's 'The Night Agent' Craze? Streaming Giant's Never-Before Engagement Report Unveils Its Astounding Multi-Million-Hour Watch Frenzy

Zinger Key Points
  • Netflix unveiled its inaugural Engagement Report that encompasses over 18,000 titles, accounting for 99% of Netflix's viewership.
  • Report shows 'The Night Agent' leads with 812 million hours viewed in first half of the year.
  • Non-English content surges on Netflix, accounting for 30% of total viewership.

Netflix, Inc. NFLX has unveiled its inaugural Engagement Report, offering a detailed insight into viewer preferences over six months on the streaming platform.

The report encompasses over 18,000 titles, accounting for 99% of Netflix's viewership, with nearly 100 billion hours of content watched in total.

From January to June, 'The Night Agent' emerged as Netflix's most-watched program, garnering over 812 million hours of viewership.

Also Read: Verizon's New Bundle Gets You Netflix And Max For $10 A Month, But There's A Catch

The Diplomat, Beef, The Glory, Alpha Males, FUBAR, and Fake Profile were other new series that remained favorites, generating huge audiences and fandoms.

The streaming platform saw enthusiasm for non-English stories, which generated 30% of all viewing.

"We believe the viewing information in this report — combined with our weekly Top 10 and Most Popular lists — will give creators and our industry deeper insights into our audiences, and what resonates with them," Netflix said in a statement. 

The company also highlighted the demand for older, licensed titles in the last six months, which generates tremendous value for our members and for rights holders.  

Last month, Netflix was in the news headlines for exploring the possibility of entering the world of live sports streaming with a potential boxing match. The buzz highlighted of the discussions that are underway about live-streaming a match involving boxer and YouTube sensation Jake Paul.

Over the last six months, the streaming platform also marked the end of the red envelope era by shuttering its DVD rental business.

The warehouse, once a hub that processed over 1.2 million DVDs weekly and employed several employees, halted forever.

Read NextFrom DVDs To Streaming: Netflix's Evolution Marks The End Of Era: Report

Price Action: NFLX shares are trading higher by 0.04% premarket to $463.20 on the last check Wednesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo Via Company

Market News and Data brought to you by Benzinga APIs
Posted In: EntertainmentEquitiesNewsMarketsTechGeneralAI GeneratedBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...