Kidpik Corp PIK shares are surging after the company's collaboration with Walt Disney Co DIS surrounding the release of "World's Best," streaming exclusively on Disney+.
The campaign will showcase Kidpik's pre-styled Classic to Cool boxes, helping parents teach their children to embrace the message of expressing true self.
"World's Best" is a hip-hop musical comedy adventure that tells the story of 12-year-old navigating life as that junior high kid in the high school math class.
It is a Disney+ Original Movie, produced by the director of "Hamilton."
The limited-edition boxes are designed for mini mathematicians and trendy teens, with sizes 2-16 and shoe sizes 9-6.
Kidpik's boxes curated in celebration of "World's Best" are available for a one-time purchase with no subscription needed, starting at $98.
Price Action: PIK shares are trading higher by 100% at $1.16 on the last check Friday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
