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ETNA Aims To Democratize Trading Technology With Its Broker Trading Software

ETNA Aims To Democratize Trading Technology With Its Broker Trading Software
The Benzinga Global Fintech Awards are a yearly showcase of the greatest advents in fintech from leaders and visionaries in the worlds of finance and technology. This year, we have executives, developers and innovators from the likes of Facebook, Amazon, IBM, JP Morgan, Zelle, TD Ameritrade, TradeStation, Fidelity, and so many more.
The BZ Awards is an oscar-like event to showcase the companies with the most impressive technology, who are paving the future in financial services and capital markets. In preparation for its biggest installment yet this May, we're profiling the companies who have moved to the final round of judging for the BZ Awards. In this feature we focus in on ETNA Trader.

What does your company do? What unique problem does it solve?

ETNA Trader is a white label online trading platform for online brokers and digital advisors. Our software is a complete technology suite for running an online brokerage firm, it includes an HTML5 web trading front end, mobile trading apps, middle and back office. For digital advisors we offer convenient APIs to automate trade lifecycle and back office operations: trading APIs, client onboarding, automatic portfolio rebalancing and trade allocations. The best part ETNA Trader is a white label platform as a service (PaaS) with convenient pay-as-you-go pricing plans. 
Over the last 2 years we have seen a lot of consolidation among financial services companies. Our mission is to help small to midsize broker-dealers to stay profitable and, therefore, competitive on the market and bring more diverse and personalized trading experience to retail investors. In the 23rd Barrons' Best Online Brokers Review 2018 ETNA powered 7 out of 19 brokerage companies with the latest web and mobile trading technology. 
We also work with digital advisors (WealthTech) startups by helping them launch their digital services faster, streamline back office operations and focus on what truly matters - client acquisition and user experience.

Who are your customers?

Retail broker-dealers, and financial services firms looking to launch online retail investing products. Digital advisors, or robo-advisors. Fintech startups.

How long have you been in business?

Since 2002

Where are you located?

Boca Raton, FL

Who is your company's leadership? What kind of experience do they have?

Roman Zhukov, founder and CEO, has an extensive experience in building enterprise software solutions for financial services companies, he was involved in building technology for firms like thinkorswim, Allianz, SAXO Bank and many more. Roman is a technology optimist and blockchain enthusiast.

Is there anything else Benzinga should know about your company?

Stop by our booth at the Benzinga Fintech Awards to learn more about ETNA, or click here to try our online trading simulator.
To meet with the minds behind companies like ETNA Trader and others testing the cutting edge of fintech, grab a ticket to the Benzinga Global Fintech Awards May 15-16 in New York.

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Posted-In: Benzinga Fintech Awards ETNAFintech