Market Overview

Sparkling Water Is Gaining Social Media Momentum

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As social push-back continues against sugary sodas, sparking water could be emerging as the next big beverage trend. The latest data from TickerTags indicates that sparking water’s popularity is on the rise, but not all water brands are getting an equal share of the love.

TickerTags monitors social media sites to identify tends by searching for words or phrases that appear together in social media content, such as tweets.

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Organic social media mentions of “sparkling water” were up 20 percent year-over-year in Q2. So far in Q3, the sparkling water buzz seems to be accelerating, with mentions up 36 percent compared to last year.

Increasing social chatter is good news for sparking water makers, but some brands are getting more mentions than others. National Beverage Corp. (NASDAQ: FIZZ)’s La Croix brand is getting the most attention, with social media mentions up 328 percent in Q3 and 291 percent year-to-date.

Topo Chico brand’s popularity also seems to be on the rise, with mentions up 50 percent in 2016 and 74 percent so far in Q3.

However, social media mentions of Nestle SA (ADR) (OTC: NSRGY)’s traditional sparking water brands Perrier and San Pellegrino are headed in the wrong direction. Mentions of the two brands are down 24 percent and 13 percent, respectively, so far this year.

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