AUGT: Initiated at Outperform - Analyst Blog

Ian Gilson, CFA

We have initiated coverage of Augme Technologies (AUGT), a leader in the mobile marketing market. The company has announced that fiscal 2012 (fiscal year ends February 28) revenue will exceed $16 million, up from about $3 million in fiscal 2011. 2013 revenue should at least $34 million. Augme has a proven platform,  AD LIFEtm , that has customer that are leaders in the Pharma and Consumer Packaged Goods markets. These include Kellogg's, Pfizer, HBO, Kraft and Kimberly-Clark. Augme should become cash flow positive in the first half of 2012 and profitable in the second half and for the full year.

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