Bluewhite looks to the future

With today's announcement, we shift our focus from local to global to further help permanent crop growers

Fresno, California

--News Direct--

Blue White Robotics was excited to officially announce their new company rebranding and expansion initiatives today, at FIRA USA. Leading the company's rebranding efforts and focus on the future, Blue White Robotics will now be known as Bluewhite, which was a change that came naturally for the company.

Hand in hand with their name change, the company also teased a variety of new initiatives, at FIRA, focused on transforming Bluewhite over the next five years.

"Our vision is to bring sustainable innovation to growers worldwide. We at Bluewhite partner with growers around the world to support their continual progress and by building more resilient farms through profitability, productivity, and safety," says Ben Alfi, Founder and CEO. "We will soon be launching our second generation product which will provide some exciting updates for growers to give them even more control over their fleet and crops, and provide more data to continue managing their farm through improved productivity and financial efficiency".

Bluewhite was built on three core values: Fellowship, Love of the Land, and Innovation, and while those continue to be the core focus of the business, Bluewhite is looking ahead to the future.

"Food security and labor scarcity are pressing challenges that drive us to build a life-long platform that never quits," says Alfi. "With over thousands of autonomous driving hours, and decades of experience in autonomous air and ground technologies, we will ensure to have any tractor in your fleet running 24/7, in any weather. With Bluewhite you can work with any color of tractor" he adds.

Bluewhite, a Fresno based business, with a development center in Tel-Aviv, Israel, attributes much of their early success to generous community support; both from other local businesses and organizations, as well as the growers located in California's Central Valley. With today's announcement comes a renewed focus to build on the company's three core values, while shifting some attention from local to global. With today's announcement, Bluewhite's next goal will be aimed at expanding the footprint of services and partnerships to permanent crop growers all over the United States.

"The problems we are facing in agriculture are global; growers all around the world are feeling the tremendous pressure of workforce shortages, and significant increases in input and production costs. We want to give all growers access to the 21^st century through autonomous and data-driven farms," says Alon Ascher, Chief Business Officer. "Our employees around the world have already experienced our shift in focus to become a global company. Now, it's the time to share it with our partners and clients."

Grow Forward with Bluewhite.

Bluewhite was founded in 2017 with a vision to bring sustainable innovation to growers worldwide. Today, Bluewhite is a global company with U.S.-based headquarters in Fresno, CA. The Bluewhite mission is simple, to build resilient farms by maximizing the growers productivity and reducing their operational cost. We equip existing fleets with autonomous technology, combined with an easy to use platform, and end-to-end service; supporting their journey to a more profitable and sustainable farm. Bluewhite's diverse team of engineers, farmers, technicians, and field operators, hold decades of experience in autonomous technologies, and share the same values: Fellowship, love of the land, and innovation. We are committed to deliver the best autonomous farm solution for all.

Contact Details

AgCulture Marketing

Delaney Howell

+1 563-299-3035

delaney@agculturemarketing.com

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