Holiday Sales Show Omnichannel Presence As Important As Ever
While there was much uncertainty headed into the 2020 holiday shopping season, our thesis that retailers with an omnichannel presence (brick-and-mortar, mobile and online) would outperform, proved correct. Many like to cite the success of eCommerce shopping, but 2020 holiday data shows that consumers engaged with both physical store fronts and digital shopping in a significant way.