Cramer analyzed the sector based on each retailer’s ability to withstand the withering power of Amazon.com, Inc. (NASDAQ: AMZN), ranking them in four categories.
Sales
Based on sales, the companies Cramer examined ranked in the following order:
Survivability
On survivability, based on how badly earnings have declined:
- J C Penney
- Macy’s
- Dillard’s
- Kohl’s
- Nordstrom
- Sears
Balance Sheets
Next, Cramer looked at the group’s balance sheets:
- Dillard’s
- Nordstom
- Macy’s
- Kohl’s
- J C Penney
- Sears
Strategic Flexibility
And finally, he reviewed each company for its strategic flexibility and ability to resist Amazon. His rankings were:
- Nordstrom
- J C Penney
- Kohl’s
- Macy’s
- Dillard’s
- Sears
Taken collectively, Cramer summed up the subjects of his examination by saying “From a pure survivability perspective, Nordstrom is the safest, followed by J C Penney, then Dillard’s and Kohl’s tied for fourth and the awful Sears Holdings coming in dead last.”
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