Northcoast Research Turns Bullish On Herc Holdings

January 21, 2022 3:10 PM | 1 min read | Make a Comment

Northcoast Research analyst John Healy upgraded Herc Holdings HRI to Buy from Neutral with a price target of $205, suggesting an upside of 30%.
He sees a more favorable risk/reward following channel checks that suggest strong demand trends to close 2021 and start 2022.
The analyst thinks Herc shares can outperform this year as rate dynamics benefit from a robust recovery in end markets.
Healy also notes the "hidden element" of potential upside being the value in the company's fleet as used equipment values have "roared" higher over the last 6-12 months.
Price Action: HRI shares traded higher by 1.24% at $157.12 on the last check Friday.