James Hardiman, managing director at Wedbush Securities, spoke on CNBC's "Squawk Box" about Harley-Davidson's HOG earnings report. The company managed to beat on the bottom line, but it missed its revenue estimate.
Hardiman said domestically Harley-Davidson missed marginally. Domestic retail sales were down about 8% in comparison to the previous year and the Street was looking for a decline in a range of 5% to 6%, explained Hardiman. He added that this is not a massive disappointment.
He sees the international market as the bigger area of concern as it declined 9%, while the Street was modeling an increase in the segment. EU and Canada sales were down 14%.
The EU tariffs on U.S. motorcycles shouldn't have an impact on demand because Harley-Davidson pledged to pay additional costs instead of the consumer, Hardiman said. He is concerned the trade war could have an impact on the company's brand.
Harley's stock closed higher by 6.5% at $36.48 per share.
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