Market Overview

Wedbush: Nintendo's New Switch Lite A Sales Driver

Wedbush: Nintendo's New Switch Lite A Sales Driver

Shares of Nintendo Ltd/ADR (OTC: NTDOY) were on the rise again Thursday after an upgrade from Wedbush following the company’s announcement of the handheld Nintendo Switch Lite.

The Analyst

Michael Pachter upgraded Nintendo from Neutral to Outperform and boosted the target price for the Tokyo-listed stock from ¥38,000 ($351.16) to ¥49,000 ($452.81). 

The Thesis

Investors clearly like the idea of cheaper Switch Lite, Pachter said in a Wednesday note. (See his track record here.) 

Shares of Nintendo on the U.S. OTC market and in Japan rose sharply after Kyoto-based Nintendo’s Wednesday announcement that it will launch the Lite in September.

“We expect the introduction of the Nintendo Switch Lite to drive hardware and software sales well above FY:20 guidance and maintain the company’s positive momentum into FY:21,” the analyst said. 

The Lite will have a suggested retail price of just under $200, compared with about $300 for the Nintendo Switch, and Pachter said the lower price will drive sales, along with a strong catalog of Switch games that will be playable on the new device.

Wedbush is betting on the release of the mobile "Mario Kart Tour" this summer as a positive for Nintendo’s stock price.

Price Action

Nintendo OTC shares were up 0.73% at $48.35 at the time of publication Thursday. 

Related Links:

Nintendo Unveils Switch Lite

Nintendo May Move Production Out Of China Amid US-China Trade Dispute

Photo courtesy of Nintendo. 

Latest Ratings for NTDOY

Dec 2019Goldman SachsDowngradesBuyNeutral
Jul 2019WedbushUpgradesNeutralOutperform
Oct 2016NomuraUpgradesNeutralBuy

View More Analyst Ratings for NTDOY
View the Latest Analyst Ratings


Related Articles (NTDOY)

View Comments and Join the Discussion!

Posted-In: gaming stocks Michael Pachter video games WedbushAnalyst Color Upgrades Price Target Analyst Ratings Best of Benzinga

Latest Ratings

JBLRBC CapitalMaintains38.0
COSTRBC CapitalMaintains412.0
COSTMKM PartnersMaintains325.0
MTNTruist SecuritiesMaintains243.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at