4 Bullish Catalysts For WWE's Stock Following WrestleMania

WrestleMania 35 is less than two weeks away for World Wrestling Entertainment Inc WWE and its investors, but one Wall Street analyst said WrestleMania is just the beginning of the bullish catalysts on the horizon for WWE.

The Analyst

MKM Partners analyst Eric Handler reiterated his Buy rating and raised his price target for WWE stock from $95 to $110.

The Thesis

There are four major catalysts coming up for WWE that should propel the stock to new highs, according to Handler:

  • WWE has three new international TV deals in China, the Middle East and India set to start in in the second half of 2019. Handler estimates these deals are collectively worth between $20 million and $25 million.
  • Handler expects a WWE Network relaunch sometime within the next two years, including the addition of tiers. Handler is calling for a three-tiered service with a free bare-bones tier added on the lower end and a premium tier added on the higher end.
  • WWE already films a third hour of content from “Smackdown” live events to use for other shows like “205 Live” and “Mixed Match Challenge.” Handler said WWE could generate an additional $50 million in annual revenue by improving the monetization of this third hour of content via a deal with Fox Sports 1 or another network.
  • While WWE’s TV deals have gotten much bigger in recent years, the company’s sponsorship deals have stayed roughly the same size, Handler said. He said WWE’s sponsorship deals are relatively small compared to NASCAR and NCAA college football.

“In our view, WWE has the most financial upside potential over the next 3-5 years, relative to expectations, within our coverage universe,” Handler wrote in the note.

Price Action

WWE's stock traded higher by 1.4 percent to $88.57 per share on Tuesday.

Related Links:

Women Receive Top 'Main Event' Billing At WWE's WrestleMania For The First Time Ever

WWE's Stock Breaking Out As Company Ramps For WrestleMania

Photo credit: GabboT, Flickr

Posted In: Eric HandlerMixed Match ChallengeMKM PartnersMonday Night RawSmackdown LiveWrestleManiaWWE NetworkAnalyst ColorLong IdeasPrice TargetSportsAnalyst RatingsTrading IdeasGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.