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Argus: Don't Shop For JCPenney Stock

Argus: Don't Shop For JCPenney Stock

Despite falling nearly 60 percent over the past year, Argus said in a downgrade note that J C Penney Company Inc (NYSE: JCP) still carries "elevated risk" from a technical and fundamental perspective.

The Analyst

Analyst John Eade downgraded J.C. Penney from Hold to Sell.

The Thesis

Department store chain J.C. Penney has posted either losses or marginal earnings per share dating back to 2012 and has consistently reported below-guidance earnings, Eade said in the Thursday downgrade note. (See his track record here.) 

Margins continue to drift lower due to a poor inventory management system and deep discounting within the extremely competitive retail sector, the analyst said. 

The retailer has "substantial work ahead" to turn around its physical stores, which continues to suffer from weak mall traffic trends, Eade said. J.C. Penney's online channel is in need of "catch-up," as it faces competition from stronger rivals, especially, Inc. (NASDAQ: AMZN), he said. 

From a technical point of view, shares of J.C. Penney are trading much closer to the low end of its 52-week range of $1.04 to $4.75 and showing a bearish pattern of lower highs and lower lows over the past two years, according to Argus. 

The Price Action

J.C. Penney shares were trading up 3.31 percent at $1.40 at the time of publication Friday morning. 

Related Links:

Morgan Stanley: A Sears Bankruptcy Could Benefit J.C. Penney

Retail Winners And Losers From Credit Suisse: Nike, Lululemon, JC Penney And More

Photo courtesy of J.C. Penney. 



Latest Ratings for JCP

Nov 2019B. Riley SecuritiesMaintainsNeutral
Mar 2019B. Riley SecuritiesMaintainsNeutralNeutral
Dec 2018CitigroupInitiates Coverage OnUnderweight

View More Analyst Ratings for JCP
View the Latest Analyst Ratings


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