Market Overview

Party City Pop-Up Toy Stores Could Help Toymakers Stung By Toys 'R' Us Closures

Share:
Party City Pop-Up Toy Stores Could Help Toymakers Stung By Toys 'R' Us Closures
Related PRTY
Benzinga's Top Upgrades, Downgrades For November 9, 2018
Earnings Scheduled For November 8, 2018

Party City Holdco Inc (NYSE: PRTY) announced Monday it will open about 50 pop-up toy stores for the holidays to seize the market Toys 'R' Us abandoned.

The Street responded to late reports with a 2-percent stock pop, but one analyst said Party City’s foray into toys wasn’t unexpected.

Why It Makes Sense

“I think it’s been well-understood by investors that other retailers would step up to the plate to take the opportunity to gain some of TRU’s 15 percent share of the toy retail market in the U.S., so the news about Party City’s action does not come as a big surprise,” D.A. Davidson analyst Linda Bolton Weiser told Benzinga in an email.

In fact, it makes a lot of sense.

“Part of TRU’s business was in functioning as a venue for birthday parties for kids, so that’s a role Party City could take over, as it sells the full range of party-related items,” Bolton Weiser said.

Ease The Pain

The new distribution channel is particularly meaningful for toymakers. The Toys 'R' Us bankruptcy had shaken Hasbro, Inc. (NASDAQ: HAS), Mattel, Inc. (NASDAQ: MAT), Funko Inc (NASDAQ: FNKO) and JAKKS Pacific, Inc. (NASDAQ: JAKK).

Party City could ease the pain they felt after the sudden collapse of their well-known seller.

“It will help the toy companies offset some of the sales ‘hole’ in 2018 created by the TRU liquidation,” Bolton Wieser said.

Related Links:

What The Toys 'R' Us US Liquidation Means For Toy Makers

Toys 'R' Us Closures Hurt Hasbro, But There's One 'Point Of Comfort'

Latest Ratings for PRTY

DateFirmActionFromTo
Nov 2018BarclaysUpgradesEqual-WeightOverweight
Oct 2018Morgan StanleyMaintainsEqual-WeightEqual-Weight
Apr 2018Bank of AmericaUpgradesNeutralBuy

View More Analyst Ratings for PRTY
View the Latest Analyst Ratings

Posted-In: DA Davidson Linda Bolton WeiserAnalyst Color News Retail Sales Top Stories Exclusives Analyst Ratings Best of Benzinga

 

Related Articles (HAS + FNKO)

View Comments and Join the Discussion!

Latest Ratings

StockFirmActionPT
SIXKeyBancDowngrades0.0
CBBMorgan StanleyUpgrades10.0
GDCredit SuisseDowngrades184.0
GEOJP MorganDowngrades26.0
TRUERBC CapitalDowngrades0.0
View the Latest Analytics Ratings
Don't Miss Out!
Join Our Newsletter
Subscribe to:
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
Your weekly roundup of hot topics in the exciting world of fintech.
Thank You
for registering for Benzinga’s newsletters and alerts.
• The Daily Analysts Ratings email will be received daily between 7am and 10am.
• The Market in 5 Minutes email will be received daily between 7am and 8am.
• The Fintech Focus email will be received every Friday between 2pm and 5pm.

DA Davidson Upgrades Federal Realty Investment Trust, Likes Its Valuation

Morgan Stanley Says Ciena Can Outgrow The Market