Analysts at Credit Suisse initiated coverage of discount retail stocks Tuesday.

The Analyst

Credit Suisse's Judah Frommer initiated coverage of the following stocks:

  • Dollar Tree, Inc. (NASDAQ:DLTR): Outperform, $114 price target.
  • Five Below Inc (NASDAQ:FIVE): Outperform, $88 price target.
  • Ollie's Bargain Outlet Holdings Inc (NASDAQ:OLLI): Outperform, $68 price target.
  • Dollar General Corp. (NYSE:DG): Neutral, $103 price target.
  • Smart & Final Stores Inc (NYSE:SFS): Neutral, $5.50 price target.

Dollar Tree

  • Dollar Tree's management is seeing traction in its multi-price point concept after buying and integrating Family Dollar
  • While 2018 will prove to be an investment year, the longer-term margin opportunity is attractive.
  • Dollar Tree is a "rare self-help story" within the retail segment, especially given its size of nearly 15,000 stores.

Five Below

  • Five Below offers consumers a "highly differentiated treasure hunt" proposition with one of the quickest store return models in retail.
  • A notable white space opportunity ahead will fuel growth for years to come, as more than 80 percent of sales growth comes from new stores.
  • Upside potential could also be found in Five Below's new share repurchase program.

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Ollie's

  • Ollie's business model of selling closeout merchandise is among one of the "few compelling reasons" left for consumers to enter a store.
  • Upside to estimates from selling brand names for as much as 70 percent below competitors should continue in the near term.
  • The closeout merchandise market is valued at around $60 billion, which implies "ample runway" for Ollie given its $1.1 billion in sales.

Dollar General

  • New store openings are likely to slow after many years of "elevated' square footage growth and traffic-driving initiatives.
  • Competition within the dollar store space among low-income customers has become "stiffer than ever."
  • Opportunities for growth do exist as the core customer is "feeling better today," but there is no apparent silver bullet to reassure investors.

Smart & Final

  • The company's core market of Southern California is "simply brutal," as the company is a "small fish in a big pond."
  • The company is not succeeding in showing how its Smart & Final and Cash & Carry banners differentiate — and its relevance is "less clear than other names."
  • A slowdown in square footage growth needs to be countered with market share gains, but this will be "difficult to execute."

Price Action

  • Shares of Dollar Tree were up 1.67 percent at the close Wednesday at $100.52. 
  • Shares of Five Below were down 1.03 percent at $76.06. 
  • Shares of Ollie's Bargain Outlet were up 1.6 percent at $63.60. 
  • Shares of Dollar General were up 0.31 percent at $100.18. 
  • Shares of Smart & Final Stores were down 1.89 percent at $5.20. 

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