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Even If Apple's New Products Are 'Stupid,' Cramer Says People Will Still Buy Them

Even If Apple's New Products Are 'Stupid,' Cramer Says People Will Still Buy Them

Apple Inc. (NASDAQ: AAPL) is expanding its lineup of hardware products, which many consumers might find unappealing — or according to CNBC's Jim Cramer — seem just plain "stupid."

Apple not only believes it can sell $349 speakers called HomePod to consumers but that people will gladly spend more for an Apple product instead of much cheaper competing products from, Inc. (NASDAQ: AMZN) or Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL).

But Apple's consumers are very predictable, Cramer said during CNBC's "Squawk on the Street" segment Tuesday. Specifically, Apple customers tend to think a new Apple product is "stupid" only to go and buy it.

Audiophiles Are A Different Story

Apple will likely have an easier time selling its HomePod speakers to audiophiles, or music lovers, Cramer believes. High end audio speakers are already expensive, so there is an existing market that won't have any hesitation with spending $349 on a new Apple product.

"If you care about sound quality, which I think a lot of people do, this seems like something [you] might want to get," Cramer said.

So long as reviews of Apple's new speakers are positive, Cramer thinks it will sell well, and Apple enthusiasts will be happy to gift the product to a fellow enthusiast. But the bigger takeaway from this is whether selling a new line of speakers will move the needle for Apple's stock. This is yet to be seen.

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