Jim Cramer said earlier this week that investors and Wall Street analysts have developed a love-hate relationship with Apple Inc. AAPL. Specifically, Cramer called out Bernstein's Toni Sacconaghi who maintained an Outperform rating on Apple's stock but the language and tone he uses may also suggest he "loathes" the stock.
"It is the most faux-buy recommendation I can ever recall," Cramer said.
On Wednesday, Sacconaghi earned the praise of Cramer following the analyst's latest report in which he re-started the conversation on why it's a matter of when, not if, Apple's valuation will hit the $1 trillion mark.
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Speaking on CNBC, Cramer acknowledged yet again he has been "somewhat critical" of Sacconaghi for maintaining a bullish stance while simultaneously acknowledging the company's best days have past.
Sacconaghi said in his research note Apple should offer its products to customers as a "bundled monthly service."
Cramer appears to love the idea.
"This is the key," Cramer said. "This is what Apple needs to do in order to stop being just a handset company."
"I love this piece, and I think it is totally right," Cramer further referenced Sacconagh's research note. "By the way, he is fabulous," he added.
Bottom line, Cramer suggested that an Apple "family-plan" is a simple idea that "we would pay" for.
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