Foursquare Was Right; Apple Sets Records With iPhone 6s

Foursquare's Chief Operating Officer Jeff Glueck

ahead of the iPhone 5s launch that Apple will see record sales over the weekend. Glueck noted that Foursquare has access to the world's largest database of information on foot traffic trends across the globe. He added that this is "seriously powerful" data and has only grown stronger, more accurate and more insightful over time. Glueck pointed out that in 2012, Apple reported sales of around five million iPhone units during its launch weekend, an increase of around 140 percent over the normal weekly sales volume during the quarter. In 2013 and 2014, Apple sold around nine to 10 million units, marking an increase of around 245 percent and 230 percent, respectively. In fact, visits to Apple stores actually begin spiking in the week leading to the launch day. Based on Foursquare's proprietary data leading up to the iPhone sales launch, Glueck predicted that launch day foot traffic will be about 360 percent of a typical Friday. This would imply Apple sells 13 million to 15 million iPhone units over the weekend which will surpass all previous records.

Apple announced on Monday that it has sold more than 13 million new iPhone 6s and 6s Plus models within three days of launch, marking a new record. "Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," said Tim Cook, Apple's CEO in a