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Apple WWDC: This Expert Is 'Most Excited' About Apple Music

Apple WWDC: This Expert Is 'Most Excited' About Apple Music

Apple Inc. (NASDAQ: AAPL)’s Worldwide Developers Conference begins this week on Monday, and there is significant interest from Apple fans and investors.

Kevin Nabipour, SVP Content Strategies at Allison & Partners, was on CNBC Friday to discuss what one can expect from the event this year.

The Music Service

“I am most excited about Apple Music,” Nabipour said.

“I am trying to figure out when is the moment they are going to unveil publicly the relationship and the partnership with Beats.

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"So, I think, in this time you are going to actually see with iTunes sales declining a little bit, Apple is doubling down on streaming and figuring out how they are going to unveil the partnership, how they are going to integrate between the current iTunes experience, the playlist people have put together, the music they have purchased.”

He continued, “And then the streaming component that comes with Beats, along with just a more slim-down package that consumers can now buy on a regular basis or a monthly basis, so that they can start competing with Spotify and those other companies out there.”

Apple TV

On Apple’s much expected video streaming service and Apple TV, Nabipour said, “I am interested to see what they are going to do when they talk about it because it could be within the context of their home kit framework, which might be interesting to sort of see how the connected home works and how Apple TV integrates with that.”

“But I think they are going to touch on it probably a little bit, because there is just so much interest in what’s happening and whether they get in to the details around which partners are going to be part of the slim-down package, what it’s going to look like,” Nabipour concluded.


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