Market Overview

Morgan Stanley's List Of Least-Preferred Global Stocks Features Coach And European Fashion Names


Morgan Stanley unveiled on Friday a list of the firm's least-preferred global stocks. The list includes Prada, Swatch, Adidas (OTC: ADDYY) and Coach Inc (NYSE: COH).

The analysts note that Prada's management team has shown no sign of improving recent declining trends and that the company's new focus on lower price point items will compress margin.

On the other hand, Swiss-based Swatch will be forced to deal with potential side effects of the SNB's action last week. The company is seeing higher competition as smartwatch momentum is building up.

Adidas' rising costs is cause for concern for Morgan Stanley analysts who note that that higher investment spends are required to reverse U.S. share losses.

Finally, Coach's steps to stabilize its image and fix its wrongdoings is taking a heavy toll as the company burns through cash.

Latest Ratings for COH

Nov 2017Initiates Coverage OnPositive
Oct 2017MaintainsOutperform
Oct 2017MaintainsBuy

View More Analyst Ratings for COH
View the Latest Analyst Ratings

Posted-In: Adidas Coach fashion Morgan Stanley PradaAnalyst Color Analyst Ratings Trading Ideas


Related Articles (COH + ADDYY)

View Comments and Join the Discussion!

Latest Ratings

VRTXCantor FitzgeraldMaintains229.0
HCMCLSAInitiates Coverage On
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Trading Daily
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

UPDATE: McDonald's Posts Drop In Q4 Profit

Brean Capital Raises Price Target On Skyworks Solutions As Diversification Leads Above-Seasonal March Q