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Morgan Stanley's List Of Least-Preferred Global Stocks Features Coach And European Fashion Names


Morgan Stanley unveiled on Friday a list of the firm's least-preferred global stocks. The list includes Prada, Swatch, Adidas (OTC: ADDYY) and Coach Inc (NYSE: COH).

The analysts note that Prada's management team has shown no sign of improving recent declining trends and that the company's new focus on lower price point items will compress margin.

On the other hand, Swiss-based Swatch will be forced to deal with potential side effects of the SNB's action last week. The company is seeing higher competition as smartwatch momentum is building up.

Adidas' rising costs is cause for concern for Morgan Stanley analysts who note that that higher investment spends are required to reverse U.S. share losses.

Finally, Coach's steps to stabilize its image and fix its wrongdoings is taking a heavy toll as the company burns through cash.

Latest Ratings for COH

Nov 2017SusquehannaInitiates Coverage OnPositive
Oct 2017BairdMaintainsOutperform
Oct 2017BuckinghamMaintainsBuy

View More Analyst Ratings for COH
View the Latest Analyst Ratings


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Posted-In: Adidas Coach fashion Morgan Stanley PradaAnalyst Color Analyst Ratings Trading Ideas

Latest Ratings

SAMEvercore ISI GroupMaintains1,500.0
SEAutonomous ResearchInitiates Coverage On378.0
ALHCMorgan StanleyInitiates Coverage On36.0
ALHCRaymond JamesInitiates Coverage On30.0
HAEMorgan StanleyDowngrades83.0
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