Market Overview

Unique Ways to Promote Your Brand


When it comes to promoting your brand, getting your name out there can be pretty tricky, particularly if your business is new or on the small side. How do you get your target market to recognise, listen and engage with you? And how do you reach them in the first place?

Ultimately, promotion is what determines the success or failure of a business. If executed well, promotion allows companies to build a strong brand, which in turn enables them to extend their customer base and seize numerous business opportunities on the road to growth.

Needless to say, promoting a brand requires meticulous planning. Regardless of the industry you work in, your efforts will be matched by those of your competitors and you’ll all be vying for the attention of your target market.

What you need, therefore, is something that separates you from the rest; that ‘distinguishing factor,’ so to speak.When it comes to promoting your brand, therefore, it really doespay to think outside the box. So, with this in mind, let’s take a look at a few unique ways you can promote your brand.

Go viral

Thanks to the Internet, the modern-day consumer has more power than ever before, which can prove to be very beneficial when it comes to promoting your brand.

Nowadays, social feeds are inundated with content that people find interesting enough to share. If proven to be popular, viral videos have the potential to reach people across the globe on the very same day they are uploaded, and so creating one could be a great way of promoting your brand. Of course, creating the next best video is easier said than done, but it’s certainly worth a shot. Just remember, the best viral videos are creative, funny and quirky; you don’t want to offend people, but you need something that will grab their attention.


Podcasting is a great way to give your brand a personal touch and allows you to engage with your target market more effectively. Podcasts can help to educate, inform and even entertain consumers, and are a great way to put across the ideas and values of your business. What’s more, podcasts are an inexpensive promotional tool; all you need is to think of is how to make them engaging, interesting and unique.


Although many businesses insist on ‘going it alone,’ cross-promotion can be a hugely effective way of getting your brand known. By teaming up with another company, you can combine resources, knowledge and skills in order to think of innovative promotional tactics. Obviously, you should team up with a company that complements your brand’s values, while ensuring that your promotional tactics will benefit you both equally. 

Think of original places to advertise

When it comes to advertising your brand, a couple of pages in the back of a local magazine will no longer suffice. If you want to promote your brand in a way that will resonate with consumers, you need to think outside of the box, which means thinking of the places you can advertise. Some creative advertising locations include: mouse pads, pool floors, loo doors, eggs, train table trays and video games.

Host a free event

Hosting an event is a great way to make an impact with your target market, particularly if you make that event a free one. If you’re a new company or have developed a new product, a free event is a great way to get your name and/or product out there.If you want your event to pack a real punch, you may consider hiring promotional staff to help you out.Events allow you to directly engage with consumers and if successful, it will help you to build a positive brand image.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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