Market Overview

Worldwide Forecasts & Analysis of Online Advertising Market to 2019

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Worldwide Forecasts & Analysis of Online Advertising Market to 2019

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019) added to ReportsnReports.com

Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers.

As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated.

Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies. MarketsandMarkets forecasts the global online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions.

Complete report available at http://www.reportsnreports.com/reports/293447-online-advertising-market-by-search-engine-marketing-display-advertising-classifieds-mobile-video-lead-generation-rich-media-global-advancements-forecasts-analysis-2014-2019-.html

For the market sizing and forecasting, several assumptions have been taken into consideration such as economic, regulatory, and technological. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • This report will provide a comprehensive look in the global online advertisingmarket in terms of formats. Market numbers are further split across verticals and regions.
  • The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
  • The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities

Inquire For Discount @ http://www.reportsnreports.com/contacts/Discount.aspx?name=293447. (Original Price US $4650 for single user)

List of Figures

Figure 1 Online Advertising, Market: Research Methodology
Figure 2 Online Advertising, Market: Data Triangulation
Figure 3 Online Advertising, Market Size, 2014-2019 ($Billion)
Figure 4 Online Advertising: Market Segmentation, By Format
Figure 5 Online Advertising: Market Segmentation, By Vertical
Figure 6 Online Advertising: Market Segmentation, By Region
Figure 7 Online Advertising, Market: Time Impact Analysis of Dros
Figure 8 Online Advertising Market: Value Chain
Figure 9 Online Advertising, Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 10 Search Engine Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 11 Display Advertising Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 12 Classified Advertising Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 13 Mobile Advertising Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 14 Digital Video Advertising Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 15 Lead Generation Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 16 Rich Media Advertising Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 17 Others Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 18 Online Advertising, Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 19 Automotive Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 20 Automotive Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 21 BFSI Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 22 BFSI Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 23 CPG Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 24 CPG Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 25 Education Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 26 Education Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 27 Healthcare Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 28 Healthcare Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 29 Industrial Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 30 Industrial Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 31 Media & Entertainment Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 32 Media & Entertainment Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 33 Retail Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 34 Retail Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 35 Telecommunication & ITES Market Size,By Format, 2014-2019 ($Million)
Figure 36 Telecommunication & ITES Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 37 Transport & Tourism Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 38 Transport & Tourism Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 39 Others Market Growth,By Format, 2014-2019 (Y-O-Y %)
Figure 40 Others Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 41 Online Advertising, Market Growth,By Region, 2014-2019 (Y-O-Y %)
Figure 42 Parfait Chart
Figure 43 North America: Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 44 Europe: Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 45 Asia-Pacific: Market Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 46 Middle East and Africa: Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 47 Latin America: Market Growth,By Vertical, 2014-2019 (Y-O-Y %)
Figure 48 Ecosystem
Figure 49 Opportunity Plot

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