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Latest Release : Cheese Industry Trend and Analysis in US 2014

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Latest Release : Cheese Industry Trend and Analysis in US 2014

Most up-to-date research on "Cheese - US - October 2014" to its huge collection of research reports.

Cheese remains a popular food for its versatility, nutritional benefits, and variety of flavors and formats. While the general category trend is toward natural cheeses, and consumers still have concerns about the nutritional value of processed cheese, they still are eating it and sales have not suffered terribly.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

The market
Cheese sales forecast to reach $26.5 billion in 2019
Figure 1: Total US sales and fan chart forecast of cheese, at current prices, 2009-19
Sales increase 5%, though processed cheese is on the decline
Figure 2: Total US retail sales of cheese, by segment, at current prices, 2012 and 2014
Health, snacking, and global influences impact the market
Key players
Kraft dominates category, private label brands collectively account for largest market share
Figure 3: MULO sales of cheese, by leading companies, rolling 52 weeks 2014
Figure 4: Total US retail sales of cheese, by channel, at current prices, 2012-14
The consumer
Affordability, ingredients top reasons for buying cheese
Figure 5: Reasons for buying cheese – Any rank, Top five, July 2014
Many purchase several cheeses together
Figure 6: Cheese-related behaviors, Top five, July 2014
Youngest generation most price conscious but also most willing to pay for quality
Figure 7: Attitudes toward natural cheese, Top five, July 2014
What we think

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Issues and Insights

What are consumer perceptions of processed cheese?
Issues
Insight: They have nutritional concerns but sales are not being severely impacted
What do consumers value when purchasing cheese?
Issues
Insight: Brand, flavor, and packaging are most important
What innovation opportunities are there?
Issues
Insight: Consumers are willing to pay more for quality and value nutrition

Trend Applications

Trend: Locavore
Trend: Minimize Me
Trend: Non-standard Society

Market Size and Forecast

Key points
Sales and forecast of cheese
Figure 8: Total US retail sales and forecast of cheese, at current prices, 2009-19
Figure 9: Total US retail sales and forecast of cheese, at inflation-adjusted prices, 2009-19
Cheese sales forecast to reach $26.5 billion in 2019
Figure 10: Total US sales and fan chart forecast of cheese, at current prices, 2009-19
Forecast methodology

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