New Report : Personal Care Consumer Market Trend and Share in US 2014

Most up-to-date research on "Personal Care Consumer - US - October 2014" to its huge collection of research reports. Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products. Browse Detail Report With TOC @ http://www.researchmoz.us/personal-care-consumer-us-october-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Consumer survey data Abbreviations and terms Abbreviations Executive Summary Overview Market factors Consumers allocate spending differently depending on category Figure 1: Total US retail sales of personal care product categories, by share, at current prices, 2013 Race influences how shoppers spend Figure 2: Haircare and skincare expenditures, by race/Hispanic origin, January 2013-March 2014 The consumer People are worried about looking older Figure 3: Concerns about appearance, July 2014 Time spent on grooming correlates to concerns about appearance Figure 4: Time spent on grooming, July 2014 Personal care shoppers rely on mass brands Figure 5: Type of brands purchased, July 2014 High awareness of familiar ingredients Figure 6: Awareness and influence of ingredients, July 2014 Claims that imply credibility are important Figure 7: Importance of personal care claims, July 2014 What we think Issues and Insights Consumers are more informed…and frustrated The issues The implications People are time-strapped and spending more time away from home The issues The implications Too much choice and information is leading to confusion, apathy The issues The implications: Entertain and educate with online and in-store programs Browse Reports in Personal Care @ http://www.researchmoz.us/personal-care-market-reports-132.html Trend Applications Trend: Guiding Choice Trend: Survival Skills Trend: Transumers Market Factors Key points Consumers spending on high-usage categories and facial skincare Figure 8: Total US retail sales of personal care product categories, by share, at current prices, 2013 Figure 9: Skincare expenditures, by gender and age, January 2013-March 2014 Figure 10: Haircare expenditures, by gender and age, January 2013-March 2014 Race impacts category spending Figure 11: Haircare expenditures, by race/Hispanic origin, January 2013-March 2014 Figure 12: Skincare expenditures, by race/Hispanic origin, January 2013-March 2014 Figure 13: Population aged 18 or older, by race and Hispanic origin, 2009-19 Consumers working more, traveling less Figure 14: Time spent on lifestyle, July 2014 Scent influences purchasing decisions Innovations and Innovators New product launch trends Figure 15: Share of personal care product launches, by category, 2009-14 Multifunctional Quick results Specialized products Technology Diagnostic tools Mobile apps Subscription services Unique formats Marketing Strategies Overview of the brand landscape Men remain lucrative target Figure 16: Old Spice ad, July 2014 Figure 17: Neutrogena Men ad, June 2014 Brands emphasize convenience Figure 18: Gillette Venus Snap #INASNAP campaign, June 2014 Figure 19: Vaseline Spray and Go Moisturizer ad, March 2013 Limited-edition products reinvigorate mature markets Dove uses social media to help redefine beauty Figure 20: Dove Selfie campaign, January 2014

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