New Study | Colour Cosmetics Industry Trend and Growth in China 2014

Most up-to-date research on "Colour Cosmetics - China - September 2014" to its huge collection of research reports. Given consumers’ repertoire behaviour in colour cosmetics, there is a high possibility they use several products at the same time or switch brands very often. Therefore, brand awareness is still important, even if shoppers do not think about one brand frequently. It is also crucial to ensure that there is enough in-store marketing to remind shoppers each time when they are selecting a brand. Browse Detail Report With TOC @ http://www.researchmoz.us/colour-cosmetics-china-september-2014-report.html Make-up brands need to innovate, renovate and promote throughout the year, while portfolio management is essential. Brands need to maximise the value of their “hero” products while eliminating ineffective advertising of poorly-performing SKUs. Considering most consumers wear make-up occasionally brands need to continuously create visual content that associate with a specific occasion: one minute daily fresh-up, three minutes touch up for office lady, 10 minutes for party look, or 20 minutes for a date. Table of Content Introduction Research scope Colour cosmetics products included: Product definition in different sections Methodology Limitation Abbreviations Executive Summary A fast evolving market Figure 1: China colour cosmetics market value in RMB, 2009-14 Figure 2: Best- and worst-case forecast of China retail value sales of colour cosmetics, 2009-19 High penetration and repertoire behaviour Figure 3: Repertoire behaviour by category, June 2014 Associate make-up styles with different occasions Figure 4: Usage occasion, June 2014 What we think Browse Reports in Personal Care @ http://www.researchmoz.us/personal-care-market-reports-132.html Issues and Insights How to counter consumer’s fading loyalty to one brand The facts The implications How to create new looks The facts The implications How to convert non-users The facts The implications Can BB cream replace moisturiser? The facts The implications Trend Applications Life Hacking Mood to Order Return to the Expert Market Size and Forecast Key points A rapidly evolving market Figure 5: China colour cosmetics market value in local currency, 2009-14 Market drivers Growing disposable income Figure 6: Per capita income level in rural and urban, China, 2008-13 E-commerce revolution powering consumption Era of Her Turn pollution threat into opportunities Figure 7: Example of smog in Shanghai, December 6th 2013 Market forecast Figure 8: Best- and worst-case forecast of China retail value sales of colour cosmetics, 2009-19 New generation of foundation fuels up the segment growth Figure 9: Best- and worst-case forecast of China retail value sales of facial foundation and make-up, 2009-19 Forecast methodology For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us