Hispanic Consumers Haircare, Beauty and Grooming Products Market Analysis and Share in US 2014

Most up-to-date research on "Hispanic Consumers Haircare, Beauty and Grooming Products - US - September 2014" to its huge collection of research reports. Hispanics tend to overindex on spending and use of most beauty product categories. However, competing in this market is not easy as brand usage tends to be very fragmented. In this environment, brands that learn to use recommendations from friends and family in their favor may have an opportunity to start making a difference. Browse Detail Report With TOC @ http://www.researchmoz.us/hispanic-consumers-haircare-beauty-and-grooming-products-us-september-2014-report.html Table of Content Scope and Themes What you need to know Definition Data sources Consumer survey data Expenditure data Abbreviations and terms Abbreviations Terms Acculturation Figure 1: Hispanics by level of acculturation, March 2014 Figure 2: Hispanics’ gender, age, household income, and language spoken at home, by level of acculturation, March 2014 Executive Summary Hispanics spent $3.8 billion on beauty products in 2012 Figure 3: Average expenditures for personal care products and beauty products, by Hispanic and non-Hispanic households, indexed to all households, 2012 Hispanic women’s usage of beauty products is higher on all categories when compared to non-Hispanic women Figure 4: Women’s usage of beauty products, by Hispanic origin, January 2013-March 2014 Conditioning, styling, coloring more prevalent among Hispanics Figure 5: Usage of hair products, by Hispanic origin, January 2013-March 2014 The use of moisturizers is common among Hispanics, but lip care and sun care products have significant room to grow Figure 6: Usage of skin products, by Hispanic origin, January 2013-March 2014 Hispanic consumers are highly engaged in the fragrance category Figure 7: Usage of fragrances, by Hispanic origin, January 2013-March 2014 Younger Hispanics spend more time on grooming routine Figure 8: Time Hispanics spend on grooming routine, by gender and age, March 2014 Link between looks and success diminishes with acculturation Figure 9: Hispanics’ attitudes toward looks, by level of acculturation, March 2014 Unacculturated Hispanics enjoy uncovering what the market has to offer Figure 10: Hispanics’ attitudes toward beauty products, by level of acculturation, March 2014 What we think Browse Eeports in Personal Care @ http://www.researchmoz.us/personal-care-market-reports-132.html Issues and Insights Using a Hispanic spokesperson may not be enough to appeal to this market The issues: The implications: Appealing to Hispanics in a fragmented market The issues: The implications: Starting a relationship with Hispanics when they are young The issues: The implications: Trend Application Trend: Open Diary Trend: Patriot Games Trend: Man in the Mirror Hispanic Expenditures on Beauty Products Key points Personal care spending increasing slightly Figure 11: Average expenditures by Hispanic households for personal care products and services, at current prices, three-year rolling averages, 2007-12 Figure 12: Average expenditures by Hispanic households for beauty products, at current prices, three-year rolling averages, 2007-12 Hispanics overindex on beauty product spending Figure 13: Average expenditures for personal care products, by Hispanic and non-Hispanic households, indexed to all households, 2012 For More Reports Browse @ https://www.linkedin.com/today/author/68229468   About ResearchMoz   ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.   For More Information Kindly Contact: Email: sales@researchmoz.us