Market Overview

Kern County Realtors Set Up Fund to Provide Financial Backing to Struggling Peers


Realtors from Kern County in California have set up a fund to help peers burdened with financial problems, a report on The Bakers Field Californian said.

The said fund called Real Estate Professionals Family Relief Fund, was established by Tony Ayon and local real estate practitioners. Ayon came up with the idea last spring at a fundraiser when he was approached by a colleague “struggling with high medical costs.”

According to the report, the fund was launched early in September through a kick-off party at The Petroleum Club of Bakersfield. Ayon said that the party/fundraiser was able to collect $10,000 in donations.

The fund also provides financial support to non-agents such as termite inspectors, appraisers, escrow workers, title professionals and lenders. Disbursements for eligible workers will be released in January, the report revealed. 

Organizers of the fund aim to build it from individual donations and a percentage of the sales of “willing” local real estate firms, according to the report.

Ronda Newport, the relief fund’s secretary, said the fund will help real estate professionals, who are more often than not, “susceptible to financial hardships” and were self-employed.   

“There are a lot of Realtors out there that don't have the best insurance, or don't have any insurance,” Newport told Bakers Field Californian.

The real estate industry consists of a tight-knit community of sales professionals even if the industry is innately competitive. Many organizations currently exist to cater to these professionals and ensure that their needs are met.

In the digital marketing space, Realbiz Media Group, Inc. (OTCQB: RBIZ) strives to arm agents with the right marketing tools so that they no longer have to rely on third parties and be able to make most of every cent they earn. The Florida-based digital media company develops proprietary video marketing software that agents and their brokers can use to promote their virtual tour listings online. The company is known for its Virtual Tour Program and consumer site

The Virtual Tour Program allows real estate sellers to create virtual tours and presentations that are optimized for mobile viewing and could be syndicated through social media for only $29.95 a month.

The program features a video search engine optimization (VSEO) tool that automatically generate meta tags and descriptions for virtual tours and listings that agents have uploaded to the platform so that they would be found easily by consumers online. It also has tools for creating QR codes, e-flyers, and seller reports as bonus features. is a consumer property listing site centered on virtual tours. The web site makes a great platform for hosting real estate agents’ listings and for creating personalized agent profiles that help agents widen their reach and build their online reputation. It utilizes Nestbuilder Agent, a patented marketing technology developed by Realbiz Media.’s agent and listing pages also features a contact form as well as social media buttons that connect agents with their consumers easily.

Realbiz Media’s platforms, applications and web sites feature social integration, which allow agents to cross-publish their posts to social networks like Twitter, Facebook, and Pinterest.

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The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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