Market Overview

Rules for Making Your Ecommerce Website Design Successful


Applying the basic rules of retail shopping, is the foundation of successful ecommerce website design service. The following points explain these rules, which can get your visitors to actually shop on your ecommerce website.

  • The products need to be showcased well: Like a traditional retail store, products need to entice a customer. A store has aisles which lead to shelves, with inviting products that are arranged nicely for customers to shop. Similarly, an ecommerce website design should be such that visitors can navigate through easy-to-follow pathways. They should be able to not only examine your products, but also compare them with other products easily. It should be convenient to access products. As it is not possible for a customer to just pick up a product and carry it to the till like a regular store, it becomes essential that the back-end of your ecommerce store works as efficiently as the front-end.
  • Supply and distribution of products need to be planned well: Supply and distribution need to be planned out well in advance, much ahead of the ecommerce site going live, so that you are able to deliver on your promises. Lot of ecommerce ventures have gone wrong as they did not bother secure the distribution and supply of their products. If people shopping on your ecommerce portal don't get their products on time, or worse don't get their products at all, you will get really bad reviews which might effect future sales. Your ecommerce website might not be able to recover from bad customer reviews.
  • Keep the website well maintained: Your ecommerce website needs to be in good working condition. If your website is down and a potential customer accesses it, she will immediately go to another website where she can conveniently shop for the products she is interested in. And, she will probably never come back to your website. A successful ecommerce website will have consistent 24/7 hosting. A fully functional, complete store should always be available for visitors to shop online. There should never be an 'Under Construction' or 'Coming Soon' banner on your ecommerce website. Your visitors should be able to easily navigate through your website.The buying process should be easy, otherwise your competitor is just a click away.
  • Customers should be able to contact you through your ecommerce website: It is essential to provide real names rather than pseudonyms which look like passwords, eg. 'King 1724'. Every information including information about the staff and the company should be accessible to the shopper. Putting pictures of yourself and your staff will improve credibility. Customers should feel like they know you, or at least have some information about you, before they shop on your ecommerce website.

Lastly, making it safe and easy for the customers to pay for their purchases will build trust towards your ecommerce website and the shoppers will feel like visiting your website frequently.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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