Zillow Partners with China Real Estate Platform to Tap Potential Buyers of U.S. Properties
Real estate listings giant Zillow, Inc. has partnered with real estate services firm Leju Holdings Limited allowing it to tap China’s wealthy pool of property buyers who could be U.S. real estate’s next investors, according to a new report on RIS Media.
The report said that Zillow will power U.S. real estate searches for Leju’s main website as well as the Chinese company’s other platforms through a co-branded and mobile-capable Zillow-Leju web site. As a result, Chinese home buyers will also gain access to Zillow’s big data on home prices and trends and millions of for-sale and for-rent listings. Listings that are published on Zillow will turn up in searches done by Chinese site visitors on the co-branded web site.
“Chinese home shoppers represent an untapped opportunity not only to U.S. sellers, but to agents and brokers as well,” Zillow chief marketing officer, Amy Bohutinsky, told RIS Media.
“Chinese home buyers spent $22 billion in the U.S. last year – nearly doubling what they spent in the previous year – and this co-branded site will make it easy for them to not only find the U.S. home of their dreams, but also connect with a local real estate professional who can help make that dream a reality. We are excited to offer this opportunity to the thousands of brokers and agents who choose to market their listings on Zillow,” she added.
Chinese investors led foreign real estate purchases in the U.S. in terms of dollar volume. According to the National Association of Realtors’ 2014 International Profile of Home Buying Activity, 76 percent of Chinese buyers bought homes in cash. The average home sales price of the homes they bought was $523,148.
“We are pleased to offer Leju visitors the opportunity to have unparalleled access to the number one real estate website in the U.S.,” Geoffrey Yinyu He, Leju’s chief executive officer, said in the report. “For Chinese buyers who are looking to invest in the U.S. market, we now provide easy access to a comprehensive amount of listings, which will simplify the remote house hunting experience.”
Real estate agents and brokers who want to widen their reach and promote their listings to moneyed investors in China can also take advantage of the search engine optimization features of Realbiz Media Group, Inc.’s (OTCQB: RBIZ) proprietary video marketing programs. Video SEO and SEO are built-in features of its Microvideo App platform which help agents’ videos, microsites, and listings rank higher in search engine results. The platform automatically generates meta tags and descriptions for virtual tours and listings agents have uploaded to the platform so that they would be found easily by consumers online.
The platform is also equipped with tools for creating QR codes, e-flyers, and seller reports and a dashboard where agents and their brokers can community and customize their marketing campaigns.
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