Market Overview

Real Estate Shutterbugs Await FAA Rules to Post Drone Shots


Until the Federal Aviation Authority releases its final rules on the use of drones, Michigan real estate photographers that use them to collect photos of listings can only marvel at the beauty of their shots and would have to hold out in publishing them online, according to a report on Michigan Live web site.  

Taylor Blom, Front Door Photos owner, told that while he is dying to use drones for his West Michigan business, he does not want to ruffle the FAA’s feathers. He flies a DJI Phantom 2 Vision he bought for $1,500 to take aerial photos and videos of properties in Grand Rapids, only to keep them in his mobile phone’s album.  

Kevin Cole, another local owner of a photo studio, Image Michigan, also owns a drone which he uses to take high-resolution images and videos. His business specializes in aerial photography, but for now, he can only resort to shooting photographs from cameras he has installed high up on towers or from within airplanes he rents.

The two shutterbugs said they are practicing with their drones for now just in time for the rules. “We’re trying to be the first in the business,” Cole told

Being first is a priority for the two, as they believe the landscape would certainly change after drone photography has been legalized.

“It’s an expensive business that will be dramatically changed once drone photography becomes legal,” Cole said. “The drone is the absolute perfect platform for us; we can do it for half the price.”

“Every indication is that in the next 10 years, it’s going to be a $10 billion industry,” Blom said.

The FAA warned that it would penalize professionals from real estate photographers to news and wedding photographers who use model aircrafts like drones to take photos and videos for commercial purposes, i.e., marketing homes, until it has published its new rules governing drone use before Sept. 30, 2015.

“There are no shades of gray in FAA regulations. Anyone who wants to fly an aircraft—manned or unmanned—in U.S. airspace needs some level of FAA approval,” the website quoted the FAA as saying in its memo “Busting Myths about the FAA and Unmanned Aircraft.”

Real estate professionals can create virtual tours out of property photos to showcase their listings to potential buyers as an alternative to using drones. Realbiz Media Group, Inc. (OTCQB: RBIZ) develops proprietary video marketing software that agents and their brokers can use to create professional virtual tour listings for online marketing. The company offers a Virtual Tour Program that allows real estate sellers to create virtual tours and presentations that are optimized for mobile viewing and could be syndicated through social media for only $29.95 a month.

The program is equipped with a video search engine optimization (VSEO) tool that automatically generate meta tags and descriptions for virtual tours and listings agents have uploaded to the platform so that they would be found easily by consumers online.

The program also has tools for creating QR codes, e-flyers, and seller reports as bonus features.

To learn more about Realbiz Media and its products, contact or call 1.888.REAL.BIZ (888.732.5249).

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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