Market Overview

Real Estate Tech Firms Should Also Be 'Learning Organizations' Says NY CEO


New York-based CEO Richard Du suggests real estate tech firms should play a larger role in educating real estate professionals in building their professional skills, a report on New York Real Estate Journal said.

The report revealed that real estate technology providers, being a major catalyst in the industry, should transform themselves into “learning organizations” that adapt to changing user behavior and trends in the marketplace.

The qualities of learning organizations, he noted, are adeptness in “innovating, systematic problem solving, learning from experience and best practices, and ability to transfer acquired knowledge and insights.”

Firms that possess these qualities, Du said, succeed in implementing their strategies. 

“For all the benefits that technology provides the industry, real estate tech firms must correspondingly learn from their users and evolve to best serve clients,” Du said in the report.

“Personnel can be empowered in their professional development through access to superior real estate technology. Because armed with the right tools, real estate professionals get the job done, closing deals and solidifying relationships that grow business and keep the industry thriving,” Du said.

“Therefore, on a fundamental level, a real estate firm's success and innovation starts with the knowledge of each individual agent, and can be quantified when reaching the firm's overarching business goals,” he added.

Thusly, he encourages tech companies to dedicate time and money savings to people to “facilitate both individual and firm-wide goals.”

Du’s company, Agorafy, is a residential and commercial property listings site for New York real estate consumers and marketers that aim to provide highly accurate listing information and valuations. The website hands over the authority to users of the site in setting property valuations in their area, which it consolidates to provide real-time market valuations and detailed information to consumers.

With consumers becoming more net savvy and sophisticated these days, it only makes sense for Agorafy and similar firms to focus their resources on facilitating employee growth so that they’d be able to meet their consumers’ evolving demands and purchasing habits.   

In a similar vein, Realbiz Media Group, Inc. (OTCQB: RBIZ) also develops proprietary video software that agents and their brokers can use to promote their listings online to potential buyers to meet the changing demands of real estate buyers and investors. The company empowers agents across America to have their own marketing tool, so they don’t have to buy leads from third-party websites.

The company touts its disruptive Virtual Tour program as a technology that’s going to make all the difference in property marketing. The program allows real estate sellers to create virtual tours and presentations that are optimized for mobile viewing and could be syndicated through social media for only $29.95 a month.

The program is also equipped with a video search engine optimization (VSEO) tool that automatically generate meta tags and descriptions for virtual tours and listings agents have uploaded to the platform so that they would be found easily by consumers online.

The program also has tools for creating QR codes, e-flyers, and seller reports as bonus features.

To learn more about Realbiz Media and its products, contact or call 1.888.REAL.BIZ (888.732.5249).

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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