Realbiz Media Enlists Merriman Capital to Improve Market Positioning, Opportunities

Real estate technology company Realbiz Media Group, Inc. RBIZ has chosen Merriman Capital, Inc. MERR as its capital markets advisor, according to a company statement.

As capital markets advisor, Merriman Capital will be providing Realbiz Media tools and access to investment solutions and corporate brokerage services that will improve the latter’s positioning among peer companies in its niche.

“We welcome RealBiz Media Group to our platform of Capital Markets Advisory clients,” stated Douglas Rogers, Managing Director and Head of the Capital Markets Advisory Group at Merriman, in the statement. “RealBiz's unique technology in the real estate space will address a clear lack of offerings for real estate agents to build an online presence.”

Merriman Capital owns Digital Capital Network, an online “capital marketplace that enables highly targeted and more efficient execution of transactions,” according to Market Watch. Details are yet to be known as to whether Realbiz Media will be part of the web site’s marketplace.

Realbiz Media has a strong growth potential as noted by a number of industry experts and market intelligence provider this year. Goldman Small Cap Research, for instance, stated in January that its price target for Realbiz Media’s stocks is $7 for 2014. It gave the company a “speculative buy” rating.

Goldman said Realbiz Media is at an advantage over other real estate technology firms as it banks on the rapidly growing use and influence of online videos in driving sales and changing consumer buying habits.

Leveraging this trend will allow the company, through its disruptive platforms Nestbuilder.com and Microvideo App, and key national contracts with real estate brokerages and similar technology providers, to dramatically scale its business. 

“Based on recent transactions, and the valuations for peer companies such as Trulia and Zillow, we believe that as RealBiz’s business scales, its market cap could be valued in the billions,” Goldman stated.

Goldman added that as more real estate agents benefit from Realbiz Media’s platforms, it will “drive major traffic and revenue” to the company.

Meanwhile, Realbiz Media believes that an estimated 500,000 subscriptions for its MVA platform could translate into ten million monthly impressions, due to relationships with the biggest names in real estate today such as Century 21, Coldwell Banker, Hunt Real Estate ERA, and more.

Recent developments will also make it possible to widen the company’s reach. The introduction of its new groundbreaking mobile application, EzFlix, for easy real estate virtual tour creation and sharing via smartphones, will also lead to more agents and brokers using the app.

New contracts with two companies operating under Realogy Holdings Corp. will allow it to tap Realogy’s hundreds of thousands of sales associates and its customer data base spanning 104 countries. According to a company statement, the combined contracts will allow the Realbiz Media to earn over $1 million in two years. 

Realbiz Media is a digital company based in Fort Lauderdale, Florida. It develops home video tour and microsite creation platforms for real estate agents so that they no longer have to buy leads from other parties. Aside from these platforms, the company also offers “done-for-me” marketing programs and services that allow real estate practitioners to reach more customers by boosting their online presence. It monetizes on these services through monthly user fees.  

To learn more about Realbiz Media, contact sales@realbizmediagroup.com or call 1.888.REAL.BIZ (888.732.5249).