Market Overview

Mobile Technology Boost Today's House Search



Mobile technology are boosting today’s home search. With the coming of the digital age, almost every transaction is best done through the comforts of the Internet, including the purchase of a home.

According to the research conducted by the National Realtors Association (NAR) in 2013, there are a significant number of home buyers who search online when looking for a property or when buying a home. The survey was a joint project of NAR and Google. “Technology has transformed the way realtors do business, but in real estate, being high-tech can never come in the expense of being highly accessible,” NAR senior vice president and chief technology officer was quoted as saying. He added that advances in smart phones and social media made realtors more accessible to clients.

A majority 90 percent of those polled admitted to using the Internet for their house hunting. The study also added that in the past four years, real estate related searches using Google increased by 253 percent. The same survey also noted that mobile technology helped home buyers read online reviews.

They study also found that home builder related searches on tablets increased 362 percent year over year and real estate brokers related searches went up by 300 percent.

The research also found out that home shoppers usually go to YouTube to research home options. Interestingly, homebuyers said they usually browse real estate brokers’ web sites next after looking at YouTube.

Home buyers aged 25-34 years old are the age group that usually takes action after searching from real estate sites. First time buyers continue to turn to digital sources to conduct further research when purchasing a home, with 77 percent of them confirming they bought their homes after viewing the property online.

NAR and Google noted new home buyers gave importance on virtual tours and videos showcasing properties and communities when making decision in buying a property.

Meanwhile, in a separate 2013-2014 Realtors technology survey, it showed that real estate businesses are investing more in technology compared to prior years. In the same survey, brokers are spending an average of $1,410 per month in technology. Digital innovations have also allowed realtors to do business through mobile transactions.

A real estate digital media and technology company is a best bet for millennial home shoppers. RealBiz Media Group, Inc. (OTC:RBIZ) can be the answer to home shoppers looking online for best deals.

According to the company’s web site,  Realbiz ‘s  proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry.

It added that they have a wide client base that includes more than 60,000 real estate agents and brokers. Award-winning search engine and social media marketing platform, ReachFactor is one of the company’s many products.

RealBiz’s video microsite program offers an end-to-end solution integrating property videos and unique video content that can be easily viewed across all devices.

The web site also has an online virtual tour creation and marketing program for real estate agents. The agents can easily create unlimited virtual tours and YouTube videos syndicated to

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.


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