Francescas Holdings Corp is a holding company incorporated in 2007 under the laws of Delaware. The Company's business operations are conducted through its subsidiaries. The Company operates a national chain of retail boutiques designed and merchandised to feel like independently owned, upscale boutiques and provide its customers with an inviting, intimate and fun shopping experience. The Company offers a diverse and balanced mix of apparel, jewelry, accessories and gifts at attractive prices. As of February 1, 2014, the Company operated 451 boutiques in 45 states and the District of Columbia and also served its customers through www.francescas.com, its direct-to-consumer website. It offers a 'broad and shallow' selection of fashion apparel, jewelry, accessories and gifts targeted to it score customer, who seeks trend-right, high-quality merchandise at attractive prices. The Company's boutiques are designed and merchandised to deliver a warm and inviting atmosphere that creates the sense for its customers that they are shopping in an independently owned, upscale boutique. Its competitors include national and regional department stores, specialty retailers, mass merchants and internet-based retailers. The Company has registered its trademark francesca's with the United States Patent and Trademark Office. The Company is subject to labor and employment laws, laws governing advertising and promotions, privacy laws, product and other safety regulations, consumer protection regulations, and other laws that regulate retailers and govern the promotion and sale of merchandise and the operation of boutiques and warehouse facilities.