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Eric Jackson To Head Crypto Treasury — SRX Health Stock Soars

Eric Jackson, hedge fund manager known for his bullish calls on Opendoor Technologies, Inc. (NASDAQ:OPEN) and Carvana Co. (NYSE:CVNA), has announced plans to become CEO of a publicly-traded crypto treasury company. 

On Tuesday, SRx Health Solutions, Inc. (AMEX:SRXH) announced it has signed a definitive agreement to acquire EMJ Crypto Technologies (EMJX), a platform designed for managing digital asset treasuries and founded by Jackson. 

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The transaction is expected to finalize in the first quarter of 2026. Jackson will become CEO and chairman of the combined company upon closing. The company intends to operate under the EMJX name and change its ticker symbol after the deal closes.

EMJX markets itself as a “Gen2” (next-generation) treasury operating system, differentiating itself from what it calls “Gen1” crypto treasury models.

Gen1 vs. Gen2

  • Gen1 (Old Model): The crypto treasury model typically involves passively holding a single digital asset, like Bitcoin (CRYPTO: BTC) or Ethereum (CRYPTO: ETH) and relying entirely on its price going up. EMJX contends that this model lacks risk management and exposes shareholders to losses if the market drops.
  • Gen2 (EMJX Model): EMJX uses a platform to actively govern how capital is allocated and protected utilizing AI and quantitative models to manage risk across different market cycles (both ups and downs).

"Many digital-asset treasuries today function more like passive markers in the market — they rise and fall with price movements. EMJX is designed to operate more like a vessel with navigation systems, applying quantitative models and AI-enabled risk controls to help manage volatility across market cycles," Jackson said. 

EMJX Goals

Multi-Asset: EMJX plans to hold a variety of digital assets rather than just one.

Compounding: The goal is to use hedging and risk management to generate excess capital, which is then reinvested into the treasury.

Less Dilution: By generating its own capital, EMJX aims to reduce the need to sell more stock (dilution) to fund operations.

“Every major technology category goes through generational transitions. In digital assets, we believe the next phase is defined by disciplined risk management and multi-asset flexibility rather than single-asset exposure alone," Jackson stated. 

SRXH Price Action: Shares of SRx Health Solutions soared 200% in Tuesday's premarket trading to trade at 91 cents. 

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