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Netflix Leads The Content Crowd In Streamer Satisfaction

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Netflix Leads The Content Crowd In Streamer Satisfaction

The key to Netflix, Inc. (NASDAQ: NFLX)'s continued success is two-fold: 1) add new subscribers and 2) hold on to existing subscribers so they don't leave the platform.

Statista, citing data from a Forrester survey, noted that Netflix is doing an "exceptionally good job" at growing its customer base and keeping existing customers happy. Forrester's survey of Americans who hold at least one video streaming account at any streaming video provider found that Netflix not only scores well in every aspect of its business, but it is better than the competition.

Satisfaction

Forrester's customer satisfaction also gathered information from Amazon.com, Inc. (NASDAQ: AMZN)'s Prime Video, Hulu and HBO Now.

Netflix took top ranks in the following customer satisfaction categories:

  • Easy to watch on a TV: 72 percent.
  • Easy to use on all devices: 60 percent.
  • Interesting original content: 60 percent.
  • Reliable service: 58 percent.

"Be it the quality of its original content, the ease of use of its service or the latter's reliability — as our chart illustrates, Netflix outperforms its competitors in each of these metrics," Statista noted. "That is from a customer point of view, which makes it all the more relevant."

Here is how Netflix's most notable competitor, Prime Video, performed in the same study:

  • Easy to watch on a TV (second place): 54 percent.
  • Easy to use on all devices (third place): 49 percent.
  • Interesting original content (last place): 36 percent.
  • Reliable service (third place): 58 percent.
 

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